Abrof Music

Project Type: Mobile App UI/UX Design

Project: Abrof - Music Streaming

Role: Lead UI/UX Designer

Timeline: Sept 2022 – Nov 2022 (Design Phase)

Project Brief:

Abrof aimed to design a premier music streaming application specifically for the Sudanese audience. The core challenge was to create an experience that matched the high standards of global leaders like Spotify, while deeply integrating Sudanese musical tastes and cultural nuances to ensure strong local user acquisition and engagement. My role involved leading the UI/UX design to achieve this balance between universal usability and targeted cultural relevance.

Design Challenges:

Optimizing Onboarding & Discovery: Ensuring a seamless first-time user experience for personalized music discovery.
Streamlining the Playback Workflow: Creating a frictionless and efficient process for music playback and library management.
Enhancing Local Content Engagement: Maximizing user interaction with unique Sudanese music and artists.
Improving Premium Conversion Rate & Acquisition: Designing compelling incentives to drive premium subscriptions within the local market.
Implementing Engaging Social Features: Fostering community interaction and content sharing among users.

Abrof Music

Project Brief:

Design Challenges:

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