YawYaw Games

Project Type: Mobile App UI/UX Design

Project: YawYaw

Role: Design Lead

Timeline: Sep 2024 – Jan 2025

Project Brief

YawYaw aimed to redefine mobile gaming by creating an all-in-one gaming hub that brings multiple diverse games under a single, seamless platform. The primary objective was to provide unparalleled convenience and variety, allowing users to switch effortlessly between different gaming experiences without leaving the app. My role involved leading the UI/UX design to integrate distinct game mechanics into a cohesive, engaging, and high-performance user interface, while also shaping the app's core identity and presence, and guiding junior designers through the process.

Design Challenges

• Unifying Diverse Game Experiences: Integrating multiple games with distinct mechanics and visuals into one consistent and intuitive UI.

• Optimizing Game Discoverability: Enabling users to easily find, explore, and switch between a wide variety of embedded games.

• Maintaining Player Engagement & Retention: Keeping users continuously active across the entire game library and preventing fatigue from variety.

• Ensuring Seamless Performance & Transitions: Designing for quick loading times and smooth, uninterrupted transitions between different games.

• Managing Cross-Game Progression & Social Features: Creating a unified player profile, achievements, and social interactions across all integrated games.

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